Today the LEGO Group unveils two new sets that allow space enthusiasts to go out of this world, by exploring the art of engineering excellence behind the human space missions to get a glimpse of what’s out there. The #10341 LEGO Icons NASA Artemis Space Launch System is a 3,601-piece set for adults and interpretates the […]Original linkOriginal author: Thita (admin)

(Written by William) I’ve seen the idea of Snow White and the Seven Dwarfs pop up several times on LEGO Ideas. However, each time they weren’t chosen to become official LEGO sets. Perhaps it was because LEGO had been planning the #43242 LEGO Disney Snow White and the Seven Dwarfs’ Cottage for a while now. […]Original linkOriginal author: Thita (admin)

New year, new dreams… and new nightmares! A couple of days ago, LEGO announced Season 2 of LEGO DreamZzz, where the line between the dream and waking worlds is weaker than ever – and an ancient being known as the Never Witch is stirring up trouble. Izzie, Mateo, and the rest of the dream chasers […]Original linkOriginal author: Thita (admin)

The AdoraBuild is almost over! You only have a few days left to enter the ultimate LEGO contest of all things cute and cuddly. Bring to life your most adorable creations that make us go “Awww!” and you might just win some amazing prizes. Don’t hold back—build something so cute you wanna die! Cute Countdown What Makes Something Adorable? The AdoraBuild isn’t just a LEGO contest; it’s a journey into the whimsical, the endearing, and the outright precious. From fluffy creatures to heart-melting scenes, your mission is to capture the essence of cuteness in brick-built form. Here’s a random sampling of some of the adorable builds entered so far: But what makes a build “adorable”? Is it the splash of color, the clever use of pieces, big googly eyes or the endearing story it tells? Maybe it is about the perfect joke or how much you want to hug it? We...

LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) LEGO sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? Join us on our journey as we look at LEGO’s IP partnerships of yesteryear. I do highly suggest you take a read of the first article in this series about the earliest instances of partnerships and co-branded sets, as there were a few I missed in the early years which I will cover starting right now! (Pictures in this article come from BrickLink, BrickEconomy and Brickset.) Have You Had Yours? Promotions with UK cereal maker Weetabix were in full swing in the 1970s. Consumers collected tokens from Weetabix boxes and could redeem them for these exclusive sets. 00-1 Vintage Castle was one of the four that was offered. Others included the Weetabix House v1 (1976), Weetabix House v2 (1976), Weetabix Windmill...