The LEGO Group has been named the most reputable company in the world for a third year in a row by RepTrak. It is also the fifth time in the last six years that LEGO has been at the top spot. Billund, Denmark, 3rd April 2025: Today, the LEGO Group has once again been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “Being named the world’s most reputable company for the third consecutive year is an incredible honour. This recognition is a testament to the hard work and dedication of all our colleagues around the globe, who strive to create joyful play experiences for kids and inspire the builders of tomorrow!” It’s the third consecutive year and the fifth time in the last six years that the LEGO...

LEGO has started another Easter promotion with the LEGO Creator Easter Egg Chick Painting Fun (30690) polybag. From now until April 13, you can get it with purchases of $40 or more, while supplies last. It is stackable with the Smeagol & Deagol (40761) GWP set when you purchase the LEGO Icons LotR: The Shire (10354), which is surprisingly still available. As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases. The post LEGO Creator Easter Egg Chick Painting Fun (30690) Now Available on LEGO Shop appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran

Today was the release of the new LEGO Icons The Lord of the Rings: The Shire (10354) both online and at LEGO Brand Stores and it looks like there was an unannounced poster giveaway as well. Over on Reddit and other sources online, there’s a cool thick stock poster that you could’ve gotten with a purchase of the set. The poster features all three of the LEGO Icons sets that have released including Rivendell and Barad-Dur. I wonder if LEGO will be shipping it with the online purchases or was it just only for store giveaways. We’ll see once orders start to arrive in the mail in a few weeks. The post LEGO The Lord of the Rings Poster with The Shire (10354) Purchases appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran

If you want to get the LEGO Easter Bunny Surprise (40764), you have less than six hours left to get your orders in. It’s surprisingly still available on the LEGO Shop even after the new April 2025 releases as well as The Shire (10354) from last night. If you do get the Shire, you can double up on the Smeagol & Deagol (40761) GWP as well. There’s also double Insiders points on the following sets which also end tonight, minus the LotR sets. • Boutique Hotel (10297)• Jazz Club (10312)• Natural History Museum (10326)• Tudor Corner (10350)• LEGO Icons Blacktron Renegade (10355)• Rivendell (10316)• Barad-Dur (10333) As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases. The post Last Day for LEGO Easter Bunny Surprise (40764) GWP and Double Points on Select Sets appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran

The new LEGO Icons The Lord of the Rings: The Shire (10354) is now available for purchase on the LEGO Shop. The set has 2,017 pieces and retails for $269.99. The set features various scenes from the LotR trilogy and includes minifigures of Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey. From now until April 8, while supplies last, you can get the Smeagol & Deagol (40761) gift with purchase set when you purchase The Shire. To celebrate the launch of The Shire, LEGO is also offering double Insiders points on the previous LEGO Icons The Lord of the Rings sets which includes Rivendell (10316) and Barad-Dur (10333). This promo will run until April 8. As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases. The post LEGO Icons The Lord of the Rings: The Shire (10354) Now Available appeared first on The...