LEGO has announced that they had a great year in 2019 and consumer sales, revenue, and profit grew. Consumer sales grew 5.6% last year compared to 2018. Their revenue grew 6% to DKK 38.5 billion. Their net profit increased 3% even though the company made investments in long-term growth initiatives. The top selling themes in no particular order for 2019 were LEGO City, LEGO Creator, LEGO Friends, LEGO Technic, LEGO Classic, and LEGO Star Wars. In addition, the LEGO Harry Potter, LEGO Marvel Super Heroes, and LEGO Disney Princess themes also did very well. The LEGO Ideas Friends Central Perk (21319) became the fastest selling set ever. Last year, LEGO launched its first integrated global brand advertising campaign in more than 30 years called Rebuild the World and that attracted new consumers along with their acquisition of BrickLink. The company opened 150 new branded stores and it now has 570 stores...
The LEGO Seasonal Easter Bunny (30550) polybag has started showing up at Target stores in the Easter section. If you can’t find it, the polybag is also available for purchase online as well. It consists of 67 pieces and retails for $4.99 each and it makes a fun gift for kids’ Easter baskets. The post LEGO Seasonal Easter Bunny (30550) Polybag Available at Target appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran
LEGO Masters continues to chug along as the show has been fairly entertaining so far and for this episode four, we are doing the Movie Genre as the theme. The eight remaining teams get to choose their mystery genre from the popcorn and they have eight hours to build. They have to build a scene for a movie and build needs to tell the story for itself. Tyler & Amy – ComedyManny & Nestor – WesternMel & Jermaine – FantasyChristian & Aaron – RomanceAmie & Krystle – MysterySam & Jessica – ThrillerMark & Boone – MonsterRichard & Flynn – Kids As for the first commercial starts, Boone accidentally breaks his shark monster and he has to figure out how to put it back together at the halfway point. The LEGO Learn cutscene talks about the cheese slope and how it can be used. Christian & Aaron’s romance story for the build...
You may have seen our recent news announcement for the LEGO 10271 Creator Expert Fiat 500 set. Now we have a chance to build and review the iconic little car. The set consists of 960 pieces and is rated for ages 16+. It retails for the price of US $89.99 | CAN $129.99 | UK £74.99; and is available directly from LEGO Stores & LEGO.com as of March 1, 2020. The box, instructions and contents The front of the box features a handsome photo of the legendary Italian car in front of the equally legendary Flavian Amphitheater (aka Colosseum) in Rome. An artist’s easel, palette and painting features an impressionistic approach to the very same scene because…it is so meta and self-aware. The backside showcases many of the play features including opening cabrio-style roof, doors, rear engine space and trunk up front. The primary photo is a rear view of the...
When I first took a glance at this scene by Eero Okkonen a week ago, I assumed the glowing eyes of the monster, called Uku-Li by the builder, were simply the result of some interesting building techniques, lit up by a light from below. Interesting? Yes. Technique? Maybe. Built from LEGO bricks? No, because as I realized upon closer inspection, that is indeed an actual cat back there, in fact, it’s the builder’s newest cat, Ukuli. Star of the show aside, I always love to see modern takes on old LEGO themes, this particular build is a modernization of the Orient Expedition subtheme of the Adventurers line. We can see Johnny Thunder on the right, evidenced by his signature hat, Dr. Charles Lightning at the center, and Pippin Reed taking photos on the left. And don’t miss the use of a Duplo grass piece as vegetation in the top right corner....