Before there was Max, there was Zack. All was quiet in the early decades of LEGO marketing until a maniac came onto the scene. Zack the LEGO Maniac was the face of much of The LEGO Group’s marketing in the 80s and 90s, namely the face of the US’s club publication: LEGO Mania Magazine. Zack was a human character that was, well, a maniac for LEGO. Zack was the mascot of LEGO Mania Magazine until its rebrand in 2002 as the global LEGO Magazine. For roughly five years there was no representative of the LEGO Club worldwide. However, that would change with one super cool minifigure: Max! Today we’ll be looking at the history of LEGO Max (not to be confused with BrickNerd’s own April Fools initiative) in the LEGO Club magazines, his limited appearances as a physical minifigure, and his long-running series of brickfilms made for LEGO Club TV to...

The LEGO Shop has revealed two new Insider Rewards sets coming this Black Friday which are related to the newly announced LEGO Icons The Endurance (10335). One of them is the LEGO Marine Chronometer which you will be able to redeem for 2,400 points starting on November 29, while supplies last. It features a chronometer that is stored inside a box. The other set is the Barracuda Seas which is a miniature version of the Black Seas Barracuda. I’m going to assume it will cost 2,400 points as well. The post LEGO Black Friday 2024 Insider Rewards Revealed appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran

Earlier today, The Toy Foundation announced the 2025 Toy of the Year nominations and not surprisingly, LEGO is the running again in a few categories. In total, there were 10 products nominated in 8 categories. Voting is now live and you have until January 10 to get your votes in. Your vote will also decide the People’s Choice Awards as well. The winners will be announced at the TOTY Awards gala on Friday, February 28, 2025 right before the New York Toy Fair. Action Figure of the Year • LEGO Batman Construction Figure and the Bat-Pod Bike (76273) Collectible of the Year • Dungeons & Dragons Collectible Minifigures (71047) Construction Toy/Playset of the Year • LEGO Ideas Dungeons & Dragons: Red Dragon’s Tale (21348) • LEGO City Space Base and Rocket Launchpad (60434) Educational Toy of the Year • LEGO Technic Planet Earth and Moon in Orbit (42179) Grown Up Toy...

LEGOLAND Malaysia has revealed two upcoming LEGO Seasonal December 2024 gift with purchase sets that you’ll be able to get soon. First is the LEGO Ballerina & Nutcracker Scene (40701) with a certain price requirement from December 6-31. The other set is a LEGO Christmas Picture Frame (40702) which is available from December 13-31. We’ll get the official details on how to get them as we get closer to the release dates. The post LEGO December 2024 Gift with Purchase Sets Revealed appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran

There are now official images of the upcoming LEGO Icons Shackleton’s Lifeboat (40729) gift with purchase set. It has 232 pieces and will be available for free from November 29 – December 2 when you buy this year’s Black Friday exclusive, The Endurance (10335). Step into the Heroic Age of Antarctic Exploration with this LEGO® Icons Shackleton’s Lifeboat (40729) model boat kit for adults. Enjoy a mindful experience as you recreate the legendary lifeboat salvaged from the icebound ship Endurance to navigate treacherous Arctantic terrain, ultimately leading to the rescue of the ship’s entire crew. This set includes captain Sir Ernest Shackleton and photographer Frank Hurley minifigures, plus accessories including a camera, stove, oars and a sleigh. The post LEGO Icons Shackleton’s Lifeboat (40729) GWP Official Images appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran