We first brought you the news about the LEGO BrickHeadz 41597 Go Brick Me customization kit at Toy Fair in New York last month. It was clear from the parts selection and packaging that LEGO intends builders to create a broad range of characters from the set, which includes 708 pieces for $29.99 (and will be available on April 1st but is starting to show up in the wild already). This set is an utterly unique LEGO set, remarkable in many ways. We purchased a couple early copies of the set from a major US retailer, and we spent an entertaining evening building avatars of ourselves and a diverse cast of interesting characters. Let’s dig in and see what’s so different about this LEGO set. The box and instructions 41597 Go Brick Me is massive for a $30 LEGO set, with a medium-sized box that wouldn’t look out of place alongside...









