Ever wonder what goes into creating the packaging we covet on a shelf until the dust settles or tear into on the car ride home from the store? What sort of rules do designers have to follow before they’re allowed to run wild with their ideas? There’s more to the process of designing box art for LEGO packaging than you’re likely aware of. You’ll discover a new world of marketing and packaging design that will unbox and delight your inner nerd! The inspiration for this article came from laying the box for 75359 332nd Ahsoka’s Clone Trooper Battle Pack out flat to store it. This is as far as I got with the digital recreation of the packaging. It appears the promotional and supporting assets for any given set can be either exact or slightly modified versions of what is seen on the packaging, which may in itself shed light on...

