"Mega" aisle rework at a Toys R Us

This took me quite by surprise.  In the "Imaginarium" section of a TRU in my region I found the new Construx orange taking over the the aisle adjacent to the big 'L', complete with tons of branding, new product display nooks, and even a looping featured video with sound.  It gives me hope that Mattel dollars are really flowing into the brand and who knows, the distribution issues may even receive some attention.

Video: New dedicated Mega Construx aisle at Toys R Us!