This took me quite by surprise. In the "Imaginarium" section of a TRU in my region I found the new Construx orange taking over the the aisle adjacent to the big 'L', complete with tons of branding, new product display nooks, and even a looping featured video with sound. It gives me hope that Mattel dollars are really flowing into the brand and who knows, the distribution issues may even receive some attention.
Video: New dedicated Mega Construx aisle at Toys R Us!
Original author: theJANG