LEGO Celebrates Future Female Leaders of Tomorrow

To celebrate International Women’s Day, LEGO has recreated the iconic 1981 ad and recognizing the female leaders of tomorrow. They are launching a new campaign to encourage young women on their journey to becoming the decision makers, role models and changemakers of the future – whatever their interests, passions or career aspirations may be.

Visit LEGO.com/futurebuilders and parents can upload an image of their child holding their LEGO creation and you can get a poster back in a similar style of the old ad. Read more about it below.

Celebrating the female leaders of tomorrow as the LEGO Group recreates iconic 1980s advert

The LEGO Group is calling on families to help celebrate the skills, interests and creative potential of the next generation of female leaders by recreating its iconic 1981 LEGO® advert.

On the 40th anniversary of the ‘What it is is beautiful’ advert, the LEGO Group is launching the campaign to support this year’s International Women’s Day on March 8. The campaign is designed to encourage and champion today’s young women on their journey to becoming the decision makers, role models and changemakers of the future – whatever their interests, passions or career aspirations may be.

By visiting LEGO.com/futurebuilders, parents and legal guardians can find inspiration and submit a photo of their child holding their LEGO creation, along with a few words that describe their child’s creative approach. A unique poster, in the style of the iconic 1980s advert, will then be emailed back (Available in English or German) – ready to be