LEGO, Illumination, and Universal partner to launch Despicable Me 4 sets this spring [NEWS]
The LEGO Group, Illumination, and Universal Products & Experiences have officially confirmed their partnership on a new venture. Contrary to recent speculation sparked by an April Fools’ Day prank on social media, this collaboration does not involve a giant Minion. Instead, the trio is gearing up for the release of Illumination’s highly anticipated film, Despicable Me 4, hitting theaters on July 3. To mark the occasion, the partnership is introducing an exclusive line of LEGO Despicable Me 4 sets, sure to delight fans of the animated franchise. This range features four products, two of which were unveiled today: 75583 Minions and Gru’s Family Mansion and 75582 Brick-Built Gru and Minions. These sets will be available starting May 1st.
75582 Despicable Me 4: Brick-Built Gru and Minions | 839 Pieces | Available May 1 | US $54.99 | CAN $69.99 | UK £49.99
75583 Despicable Me 4: Minions and Gru’s Family Mansion | 868 Pieces | Available May 1 | US $99.99 | CAN $129.99 | UK £89.99
Here’s the press release on this new partnership from LEGO:
Today, the LEGO Group, Illumination and Universal Products & Experiences are confirming that they are in fact partnering on something new – although not a giant Minion, as a recent April Fools post on social media would suggest. To celebrate the July 3 release of Illumination’s Despicable Me 4, the newest chapter in the biggest global animated franchise in history, the partnership is launching exclusive new LEGO Despicable Me 4 sets.
The new range of four products includes two sets that were revealed in a sneak-peek video clip today. The first set is the LEGO Despicable Me 4 Minions and Gru’s Family Mansion with its iconic architecture and beloved movie items, such as the red couch, fireplace and rocket-style bedroom, as well as a brightly colored tree house. The second set is a Brick-Built Gru with dancing Minions – complete with a ukulele-playing Mel and Kevin, armed with his fart gun. Fans will need to wait a bit longer for the unveiling of the entire lineup and hidden easter eggs.
The LEGO Despicable Me 4 products will be available from May 1, 2024, via LEGO stores, lego.com and from select leading retailers around the world.
Both brands hope the DM4 sets will spark imagination and create unforgettable creative experiences for fans around the world with the well-known Despicable Me characters.
“Using the LEGO brand’s creativity and endless possibilities, this partnership between Illumination, Universal Products & Experiences and the LEGO Group celebrates fun storytelling. Fans told us they were really missing LEGO Minions and we are happy to bring this world of mischievous fun back to them, through exciting new play experiences. We hope the new sets will delight any fan – small or big!” says Solvita Akmene, Designer at the LEGO Group.
“Illumination’s Despicable Me franchise is beloved by fans across the globe, and our partnership with the LEGO Group brings together two iconic brands,” says Rafael Macias, Executive Vice President & Global Commercial Officer, Universal Products & Experiences. “The LEGO Despicable Me 4 sets offer new storytelling opportunities and provide imaginative ways to bring to life the joy, action and sweet-but-subversive humor of this record-setting franchise. We’re as excited as the fans for Despicable Me 4 and can’t wait for their reaction to the new film-inspired LEGO sets.”
Stay tuned for the full reveal of LEGO Minions products coming soon on www.LEGO.com/themes/Despicable-Me/about
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