The LEGO Group Announced as RepTrak 100 2024 Most Reputable Company

For the second year in a row, The LEGO Group has been announced as the world’s most reputable company. This is also the eighth straight year that LEGO has been in the top three companies. To be considered on the RepTrak 100 list, companies are required to have global revenue above $2 billion, achieve a global familiarity threshold above 20% across 14 countries and a regional familiarity above 20% in at least 7 of the 14 countries, and reach a Reputation Score of 67.3 points.

The LEGO Group recognised as the most reputable company in the world for the second consecutive year

BILLUND, April 11, 2024: Today, the LEGO Group has been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very proud the LEGO Group has been named the World’s Most Reputable Company again in 2024. This is testament to the dedication of our colleagues who all play a part in building a sustainable future and a better world for our children to inherit. Together, we’re working to create positive, lasting impact and inspiring the builders of tomorrow.”

This is the second consecutive year that the LEGO Group has been ranked number one, and the eighth year in a row the LEGO Group has been ranked in the top three.

The Global RepTrak® report developed by the RepTrak Company ranks the 100 Most Reputable Companies. The report is the world’s most

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