LEGO The Lord of the Rings Poster with The Shire (10354) Purchases

Today was the release of the new LEGO Icons The Lord of the Rings: The Shire (10354) both online and at LEGO Brand Stores and it looks like there was an unannounced poster giveaway as well.
Over on Reddit and other sources online, there’s a cool thick stock poster that you could’ve gotten with a purchase of the set. The poster features all three of the LEGO Icons sets that have released including Rivendell and Barad-Dur.
I wonder if LEGO will be shipping it with the online purchases or was it just only for store giveaways. We’ll see once orders start to arrive in the mail in a few weeks.
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Original author: Allen "Tormentalous" Tran