Best of BrickNerd - Article originally published December 1, 2022. Sometimes Nerdvember just isn’t long enough for all the incredible deep dives we have planned for you here at BrickNerd, so today and tomorrow we are happy to present a short series on LEGO investing where we will try to quantitatively answer the perennial question, “Is LEGO a better investment than gold?” 1. Introduction Stocks, Bonds, Gold, Art… & LEGO? In December 2021, the Guardian Newspaper in the UK published an article with the headline ‘Investing in LEGO may be ‘more lucrative than gold’. It reported on the work of Victoria Dobrynskaya, an associate professor at the Faculty of Economic Sciences at HSE. The research concluded that the annual return from investing in LEGO was 11% per year (8% in real terms) based on a sample of 2,322 LEGO sets over the period of 1987 to 2015. Image by 9_fingers_, via...

