Since the release of Star Wars: The Phantom Menace in 1999, The LEGO Group has produced many sets using the Intellectual Property (IP) of other companies. Harry Potter followed Star Wars in 2001, and over the next two decades, there was a surge of new licenses making it the most important factor in The LEGO Group’s stunning growth. In turn, LEGO fans have benefited from the expanded range which offers a broader array of themes, sets, and minifigures. This has provided expanded play options for kids and a resounding hit of nostalgia for adults. Images © The LEGO Group. Gabby’s Dollhouse 10787 Kitty Fairy's Garden Party But of course, all of this comes at a cost. Using the IP of other another organisation incurs a fee, and a portion of that fee must be passed onto the customer to make the product viable. Still, the increased prices can cause some contention...

